Francine Marie Bautista, Filipina strategist, creative director, and transgender advocate from Masinloc, Zambales
Francine Marie BautistaFounder, strategist, creative director, advocate

The woman behind With love, FMB

Francine Marie Bautista

Francine does not simply create visibility. She gives meaningful work the strategy, language, and presence to lead.

She is a Filipina transgender brand strategist, creative director, educator, communications practitioner, and advocate from Masinloc, Zambales. A proud Zambaleña and Masinloqueña, Francine turns identity, ideas, and public purpose into work people can understand, trust, and remember.

Brand StrategistCreative DirectorTransgender AdvocateFilipinaZambaleñaMasinloqueñaEducator

Words that carry the work

Leadership with clarity, dignity, and purpose.

Francine’s point of view connects strong positioning with warmth, responsibility, and human understanding.

“Leadership is not standing above the work. It is showing up inside it.”
Francine Marie Bautista
“The goal is not to be loud. The goal is to become impossible to misunderstand.”
Francine Marie Bautista

Her work

She helps people see what matters.

Francine works where communication, identity, learning, technology, public perception, and human experience meet.

Francine Marie Bautista turns complex ideas into clear stories, useful systems, and experiences people can understand. She looks beyond appearance. She studies what an audience needs to know, what a project must stand for, and how every part should work together.

Her background in teaching and training shaped the way she leads. She values structure, clear language, and practical learning. Her creative practice shaped the way she sees emotion, visual identity, public perception, and the small details people remember.

She has worked across education, training, photography, visual storytelling, branding, public relations, content, digital products, hosting, writing, and creative direction. These fields support one goal: helping meaningful work become easier to see, trust, and remember.

Her point of view

Clear work can still feel human.

Francine believes strategy should not remove warmth. Good communication can be careful, direct, beautiful, and easy to understand at the same time.

She builds with purpose, protects factual accuracy, and avoids making people feel small just to make a message sound important.

What she brings

Different roles, one connected way of thinking.

Founder

She builds the whole system.

Francine develops the idea, identity, structure, message, experience, and path needed to move a project forward.

Speaker and author

She gives language to real experiences.

Her talks and writing focus on identity, visibility, confidence, communication, creativity, and becoming.

Brand strategist

She finds the clearest position.

She studies audience, reputation, public perception, identity, and communication gaps before deciding what a brand should say and show.

Creative director

She protects the full story.

She guides visuals, photography, messaging, content, and campaigns so every part feels connected.

Educator and trainer

She makes hard topics easier to learn.

Her experience as an instructor and trainer informs the way she designs lessons, materials, workshops, and learning platforms.

Communications practitioner

She understands perception and trust.

She helps people and organizations communicate with stronger positioning, clearer messages, and more thoughtful public presence.

Professional path

A career shaped by teaching, communication, creativity, and advocacy.

Education and training

Francine studied Tourism Management and completed professional teaching units. She worked as an instructor and later as a trainer in corporate and local government settings.

Creative and strategic work

Her work grew into photography, visual storytelling, graphic design, hosting, scriptwriting, content, social media, brand strategy, public relations, and digital products.

Founder-led projects

SENZ Marketing and Digital Solutions helps people and organizations communicate with greater clarity. Cognita Institute of AI helps learners understand and use artificial intelligence with more confidence and responsibility.

Filipina, Zambaleña, and Masinloqueña

Francine is a Filipina transgender woman and advocate from Masinloc, Zambales. Her identity as a Zambaleña and Masinloqueña informs her commitment to visibility, dignity, inclusive communication, LGBTQIA+ advocacy, and community-centered work.

Work with FMB

Bring in a strategist who can see the story, the risk, and the opportunity.

Francine works with founders, public figures, organizations, educators, community leaders, and purpose-led brands that need stronger positioning, clearer communication, creative direction, training, photography, or a more thoughtful public presence.

Preferred date

Choose a considered time to begin.

  • Open
  • Limited
  • Full, priority review

FMB keeps a considered, limited calendar so every conversation receives the time and preparation it deserves.

Dates marked Full may still be requested for priority review. FMB’s assistant will review the context and inform her directly when a matter is time-sensitive or especially important. When possible, FMB will make room. A meeting is confirmed only after the assistant replies.

Choose a preferred date from the calendar.

Every request is reviewed with care. Please share enough context for FMB’s assistant to understand the timing and priority. This request does not confirm a meeting, price, or service agreement.