Official professional profile
Francine Marie Bautista
Francine Marie Bautista, also known as FMB, is a Filipina creative director, brand strategist, public relations practitioner, entrepreneur, photographer, pageant alumna and storyteller from Masinloc, Zambales. Her work connects branding, communications, culture, education, tourism, advocacy, digital products and public perception.
Background and education
Work shaped by history, strategy, storytelling and service.
Bautista was raised in Masinloc, Zambales and studied at San Andres School of Masinloc. She is pursuing a master’s degree in History at the University of the Philippines Baguio, with expected completion in 2028.
Her professional experience includes teaching, training, strategic communications, branding, photography and digital product development.
Her public media record includes appearances in ABS-CBN's It's Showtime through the Miss Q&A segment, as well as later pageant participation and independent pageant-media coverage.
She leads FMB&CO., the company and creative ecosystem connected to initiatives in communications, education, culture, wellbeing and technology.
Professional roles
One person, several connected disciplines.
Advocacy and core values
The principles behind the work.
Her advocacy spans women, LGBTQIA+ people, mental health, education, cultural preservation, Sambal Tina language preservation and community development.
Her stated core values are kindness, honesty, understanding and service to humanity. These principles guide how she approaches leadership, communication, community initiatives and the responsibility of creating work that affects other people.
KindnessHonestyUnderstandingService to humanity
FMB&CO. ecosystem
A portfolio of distinct brands and initiatives.
Projects and brands connected to the wider FMB ecosystem include SENZ, With Love, FMB, Yoni, The Cognita Institute, Mabayani and PageantIndex. Each has a separate role, audience and purpose.
Founder-prepared replacement estimate
₱1.5M to ₱2.5MThis provisional range represents an estimate of the replacement and redevelopment value of existing websites, applications, domains, brand systems, research archives, educational materials, music, books, photography, design assets and other owned creative work.
Important: This is not personal net worth, audited revenue, cash on hand or a formal investment valuation. It is a founder-prepared replacement-cost estimate and should be revised when formal financial records and third-party valuation work become available.
Supporting biography: Early life, pageantry and advocacy · Official primary page: About FMB